Former journalist Allegra Stratton has turn into Downing Road’s new press secretary, Sky Information understands.
The previous journalist will probably be liable for fronting every day information conferences held by the federal government.
She turned director of strategic communications to Rishi Sunak earlier this yr, following his promotion into Quantity 11.
Ms Stratton is credited with sharpening up the chancellor’s social media presence and launching the “Eat Out To Assist Out” meal low cost scheme.
A former Guardian political correspondent and Newsnight political editor, she spent 5 years at ITV Information as nationwide editor and co-presented Peston on Sunday with Robert Peston.
In her new job, Ms Stratton will entrance every day TV briefings – impressed by the federal government’s COVID-19 information conferences, which boasted between two million and 5 million viewers an evening.
The White Home-style broadcasts will happen at 9 Downing Road the place a former colonial courtroom is being remodeled right into a state-of-the-art broadcast hub.
Different contenders who have been mentioned to be within the working for the job on Boris Johnson’s media crew have been Angus Walker, a former ITV Information correspondent and editor who turned Schooling Secretary Gavin Williamson’s particular adviser, and BBC political reporter Ellie Worth.
At the moment, political journalists are given a briefing by the prime minister’s official spokesman – who’s a civil servant – behind closed doorways.
However the job advert for a brand new political determine to steer TV briefings mentioned: “You’ll characterize the federal government and the prime minister to an viewers of hundreds of thousands each day, throughout the primary broadcast channels and social media, and have the possibility to affect and form public opinion.
“You’ll communicate on to the general public on the problems they care most about, explaining the federal government’s place, reassuring folks that we’re taking motion on their priorities and driving optimistic adjustments.”