Dee Dee Crenshaw, owner of Cakeology cake shop in Montgomery, Ala., is seen at the shop on Friday October 16, 2020.

Accelerators: This month-to-month collection spotlights native individuals of coloration chasing their enterprise goals and paving the way in which for others. These are the tales of the entrepreneurs, trailblazers and threat takers who’re main the way in which to the brand new Montgomery.

Fedelia “Dee Dee” Crenshaw remembers the massive, fancy muffins her mom ready when she was a bit lady. Crenshaw liked to sit down within the kitchen and watch her, mesmerized as she slathered the muffins with frosting, spinning them like tops whereas she scraped the edges to type a easy coat. That was so far as it went. Mama’s little helper was clear on her phrases: fingers off the muffins.  

“She may allow us to wash the dishes after she completed,” she mentioned above a stifled snigger.  

She doesn’t blame her. Crenshaw opened Cakeology, a small bake store on Atlanta Freeway in June of 2018. And because the proprietor of her personal cake enterprise, she received’t let anybody put fingers to them both — not less than, not previous the preparation stage. Is she a perfectionist?  



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