The No on 15 marketing campaign had a easy message: “Cease Tax Hikes,” its red-and-white yard indicators learn.

Rob Lapsley, president of the California Enterprise Roundtable and co-chair of the No on Prop 15 marketing campaign, mentioned the result alerts efforts to dismantle the 1978 tax system will fail.

“From day one, we knew that if voters understood the hurt this deeply flawed tax hike would impose on California’s economic system and its households, farmers and small companies, voters would reject this ill-advised effort,” he mentioned.

The Sure on 15 marketing campaign mentioned Tuesday that it took on “the third rail of California politics” and achieved a stage of help that many thought may by no means be achieved.

“It represented an enormous step ahead for a extra equitable and affluent state, and it offers a framework and base of energy for future work and reform to really tackle the largest challenges of our instances on behalf of all Californians,” the marketing campaign mentioned.

As anticipated, the measure carried out much better in Democratic strongholds, together with Los Angeles and the San Francisco Bay Space. But it surely nonetheless fell brief in lots of areas that went solidly for President-elect Joe Biden, who endorsed it alongside together with his operating mate, U.S. Sen. Kamala Harris of California.

In San Diego County, the state’s second most populous, voters rejected Proposition 15 by 13 proportion factors, whereas backing Biden over President Donald Trump by 23 factors. In Sacramento County, No votes outnumbered Sure votes by 7 proportion factors, whereas Biden received by 29 factors.

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