PHOENIX (AP) — Craft beer is billion-dollar enterprise in Arizona. However when the COVID-19 pandemic hit about eight months in the past and bars and eating places closed, the brewers of 1 craft beer in Tempe mentioned they misplaced half their enterprise — promoting beer in kegs.
They modified their enterprise mannequin in a single day by switching to cans and maintaining their loyal and thirsty clients pleased, based on Phoenix radio station KJZZ-FM.
“Effectively, persons are drawn to craft beer like they’re drawn to their native farmers market,” mentioned Chip Mulala of Huss Brewing, which was based about seven years in the past and now could be the third-largest brewer within the state.
However issues may have been completely different after the coronavirus got here to city.
“For the previous, occurring six months now, in a single day, half of our enterprise was worn out. So half of our enterprise we offered beers to bars and eating places, resorts and lodges, and that’s all keg beer,” Mulala mentioned.
By altering from kegs to cans, Huss found that folks nonetheless needed to drink regionally however they purchased their beer at shops.
“We’re now just about, 85% of our enterprise, is in cans,” Mulala instructed KJZZ. “When it was once a few 50-50 cut up, the place we did cans, and kegs for all these eating places.”