DALLAS — Yasmeen Tadia is a Southern Methodist College Cox College of Enterprise graduate. She spent 10 years in company America earlier than inventing Fluffpop, an artisanal cotton sweet. As soon as Yasmeen determined she wished a greater life for her and her son she expanded her enterprise into Make Your Life Sweeter, a dessert catering firm in January of 2013.
As a fifth-generation South African of Indian descent, Tadia is happy with the place she got here from and hopes to be an inspiration for individuals who feel and look completely different.
When Tadia began her enterprise, she was a single mother who immigrated along with her dad and mom from South Africa. For the final eight years, corporations like Forbes, Fb, and Laura Mercier have employed Tadia to create distinctive, instagrammable experiences for his or her events and occasions. Her gross sales technique caters to company shoppers and gives one-of-a-kind treats and experiences that may’t be present in any retailer.
Nonetheless, as soon as the pandemic hit, company occasions have been now not a dependable supply of enterprise. She needed to get inventive and begin a pop up expertise within the Galleria Dallas. Regardless of her continued success, she by no means turns her again on her roots.
“I’m Muslim and I follow Islam.” Tadia stated. “Individuals ask me on a regular basis how do I’ve the vitality, how do I hold my ideas, how do I handle being a single mother for thus lengthy. In Islam we truly pray 5 instances a day.”
Tadia takes her religion critically, and it’s been showcased in her enterprise, and stated it is vital to take moments to wish through the day.
“Should you take these moments to simply refocus your mind all through the day, random checkpoints, even give your self two instances a day or 5 instances a day, or 10 instances a day. It’s going to middle you,” Yasmeen stated.
As a Muslim enterprise proprietor, Tadia desires to carry mild to any damaging stereotypes or prejudices.
“Once I first began I used to be nearly shy or embarrassed,” Tadia stated. “Now I’ve no drawback speaking about Islam. Islam has been a difficult factor within the information for a lot of, a few years. There are issues which can be utterly misconstrued by the dangerous guys and that’s not what we’re about.”
She chooses to remain sturdy in her religion and continues to show to her son that with laborious work and dedication, you’ll be able to obtain something.
“You’ll be able to take the particular person out of South Africa however you’ll be able to’t take the South African out of them,” Tadia stated.