The convergence of the 12 months 2020, the upcoming vacation season and the necessity to generate extra enterprise for Jackson has resulted in a brand new marketing campaign program initiated by Go to Jackson TN, Small Enterprise Growth Middle and The Jackson Chamber.
“This can be a three-pronged marketing campaign for us with the primary space being in promoting and advertising and marketing,” mentioned Lori Nunnery, the director of Go to Jackson TN, the tourism bureau for Jackson and Madison County. “We’ll roll out a sequence of three commercials over the following few weeks with the primary one specializing in eating, the second on leisure and the ultimate one on retail.
“What we’re making an attempt to do is encourage individuals to acknowledge the significance of small enterprise locally.”
The second part is getting companies to precise their love for Jackson via on-line movies they’ll publish on their social media pages involving the indicators which can be a part of the marketing campaign branding and one thing relative to their enterprise.
“If it’s a restaurant, they’ll speak about the way it’s a few love for a product their identified for or one thing like that,” Nunnery mentioned. “And we’ll share these movies on our web page too and assist get the phrase out about these companies.”
Then the ultimate part facilities on the buyer and an opportunity to enter a few drawings for money.
“When persons are out and about in Jackson – whether or not they’re purchasing or eating or attending an occasion – we’re asking them to take a selfie, submit it on their web page with #fortheloveofjackson, and so they’ll be entered into two drawings we’ll do for $500 every,” Nunnery mentioned. “One can be on Nov. 17, per week earlier than Black Friday, and the second can be on Dec. 19, per week earlier than Christmas.”
Industrial spots will even run in Memphis and Nashville to let individuals in these locations find out about purchasing choices in Jackson.
“There’s potential for lots of fine to return out of this for enterprise in Jackson as an entire, and a few individuals on the town will get some money too,” Nunnery mentioned. “We’re enthusiastic about this.”
Attain Brandon Shields at firstname.lastname@example.org or at 731-425-9751. Observe him on Twitter @JSEditorBrandon or on Instagram at editorbrandon.