"For the Love of Jackson" is a campaign to increase engagement among shoppers, diners and business in and around Jackson for the holiday shopping season.

The convergence of the 12 months 2020, the upcoming vacation season and the necessity to generate extra enterprise for Jackson has resulted in a brand new marketing campaign program initiated by Go to Jackson TN, Small Enterprise Growth Middle and The Jackson Chamber.

“This can be a three-pronged marketing campaign for us with the primary space being in promoting and advertising and marketing,” mentioned Lori Nunnery, the director of Go to Jackson TN, the tourism bureau for Jackson and Madison County. “We’ll roll out a sequence of three commercials over the following few weeks with the primary one specializing in eating, the second on leisure and the ultimate one on retail.

“What we’re making an attempt to do is encourage individuals to acknowledge the significance of small enterprise locally.”

The second part is getting companies to precise their love for Jackson via on-line movies they’ll publish on their social media pages involving the indicators which can be a part of the marketing campaign branding and one thing relative to their enterprise.

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