NEW YORK, Oct. 16, 2020 /PRNewswire/ — Trend veteran Anne Slowey (former Trend Information Director at Elle, and editor at W and American Vogue) has teamed up with a bunch of vogue trade specialists curious about bettering an individual’s relationship with their closet—together with Anne Christensen (former Artistic Director for Glamour, Trend Director T Journal)—to launch Latitude, a brand new personalised vogue and climate cell app. Created across the science of happiness, Latitude is designed to assist streamline morning routines, clear up what-to-wear issues, and sweat the small stuff for you.
“We’re at the moment bombarded with an excessive amount of content material and knowledge,” says co-founder and CEO Matthew Sargeant. “Now we have too many emails and must verify too many apps all through the day. Latitude distills the morning all the way down to what’s most necessary: what to put on primarily based on the climate and what’s taking place on this planet whereas additionally offering instruments to be your finest self (incl. grateful for and meditation that are confirmed to assist improve happiness over time).”
“Our main purpose is to liberate folks from the burden of determination fatigue, whereas we assist them align their private values with their love of vogue,” says Slowey. “Finally, we wish to flip the script on the model narrative and grow to be a platform that empowers folks to dress with ease, store with confidence, and categorical themselves as distinctive people, whereas parsing the tradition of vogue and magnificence in a sensible but entertaining and informative context.”
Key App Options:
- Extremely Correct Climate + Forecasting (by way of Accuweather + Darkish Sky)
- Every day information briefs, hyperlinks, personalised content material, and interactive instruments
- International Trend feed and neighborhood engagement
- Wardrobe “Resolution” to take the guess work out of getting dressed within the morning (digital closet, each day seems to be, put on what you personal with trending items)
- In-app procuring, product suggestions, and curations of editor-approved items throughout measurement, event, and season
Latitude is a customized vogue and climate app with superior climate, information, procuring, and fascinating content material. The app is free to make use of and obtainable for obtain on the Apple App Retailer from October fifteenth.