INDIANAPOLIS, Oct. 1, 2020 /PRNewswire/ — Extremely sought-after NBA abilities coach Chris Brickley has partnered with Lids, the main sports activities retailer introduced as we speak. This fall, Lids will unveil new Chris Brickley customizations out there in any respect retail places with Lids Customized. The duo can be engaged on a brand new customized hat design with Brickley’s streetwear model Color Blind in addition to a sequence of branded content material, each set to be launched later this yr.

“Rising up, it meant loads after I was in a position to stroll into Lids with my Dad and get a hat,” mentioned Brickley. “Years later, to be companions with Lids is a dream come true.”

With over 60 NBA gamers as shoppers together with eight of the final 11 NBA MVPs, 10 of the final 12 NBA scoring champions, and 29 NBA All-Stars in addition to a loyal on-line following, Brickley has carved out a distinct segment as an influencer on the intersection of sports activities, trend, music, and way of life. A hat fanatic since he was a child, Brickley began channeling his optimistic power into streetwear in 2016 when he launched Shade Blind. The attire line promotes racial inclusivity and has turn out to be a streetwear mainstay amongst athletes and celebrities alike.

Chris Brickley is among the most well-connected and trusted figures within the NBA circle,” mentioned Lawrence Berger, Chairman of FanzzLids Holdings. “His visibility and affect in basketball and streetwear are unmatched. We’re excited to accomplice with Chris and share his ardour for basketball tradition together with his followers and our clients by means of his customizations and hat design.”

Brickley is the primary athlete coach to be signed as an envoy to Lids. His announcement comes on the heels of Lids’ partnership with Professional Bowl working again Melvin Gordon who’s the primary NFL participant to formally group up with the model. Moreover, best-selling musician and social justice activist Meek Mill joined Lids as an element co-owner final yr. The 2 have since debuted limited-edition and unique to Lids ‘DreamChasers’ headwear collections with a brand new colorway set to launch later this yr.

Lids is the biggest retailer of hats in North America, with over 28 million offered per yr throughout their 1,200 places. Past hats, Lids is the biggest brick and mortar retailer of licensed sports activities product in North America and has a fast-growing non-sports branded enterprise.

Media Contacts:
Melanie Wadden Van Dusen (Lids):, 703-627-6580
Jennifer Reich (Lids):, 954-309-3450

About Lids:
Lids Sports activities Group is the biggest licensed sports activities retailer in North America, promoting fan and fashion-oriented headwear and attire throughout the US, Canada and Puerto Rico by means of over 1,200 retail places. Indianapolis-based Lids Sports activities Group carries officially-licensed and branded gear geared toward empowering clients to signify their distinctive and particular person type, group, ardour and enjoyable. Lids Sports activities Group operates shops underneath the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Retailers, Dodgers Clubhouse, Cardinals Clubhouse, and quite a few different nameplates. Lids additionally has places inside choose Macy’s shops nationwide. To discover a retail location close to you go to or be a part of the #LidsLoyal on Instagram (@lids), Fb (@lids), Twitter (@lids), or LinkedIn.


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