October 17, 2020
| 4:24 p.m.

Seeking to begin a small enterprise, construct a marketing strategy, conduct market analysis, or launch a advertising and marketing marketing campaign? Santa Barbara Public Library workers can be found without spending a dime analysis consultations to help with enterprise sources and instruments to assist entrepreneurs develop and develop their companies.

Over time, workers have labored with a whole lot of enterprise homeowners and college students from each Girls’s Financial Ventures (WEV) and SBCC’s Scheinfeld Heart for Entrepreneurship & Innovation. The library can help companies which can be simply beginning in addition to ones already established.

Lately added to the library’s checklist of sources is SizeUp, a device that gives data-driven insights to help small companies and entrepreneurs.

With SizeUp, native companies can see how they stack as much as related ones of their business; verify benchmark performances; assess competitors; find out about goal areas for promoting campaigns; and uncover tailor-made demographic evaluation.

The library additionally gives ReferenceUSA, which gives customers entry to details about some 57 million companies nationally. Entrepreneurs can use ReferenceUSA to carry out market analysis with information from 314 million U.S shoppers.

One among ReferenceUSA‘s latest permits customers to discover the variety of new individuals who transfer into any given metropolis.
To be taught extra about methods to use ReferenceUSA and SizeUp, the library might be internet hosting digital coaching classes provide an introduction to those sources: 2-3 p.m. Tuesdays Oct. 20 and Nov. 10.

Lessons might be held by way of Zoom, and contributors can register to obtain a hyperlink and login directions by the library’s occasion calendar. Appointments for one-on-one introductions are additionally obtainable utilizing the Library’s Reserve a Librarian service. Request a session by way of the library’s website.

To attach and community with enterprise homeowners all through Santa Barbara, entrepreneurs, innovators, and different group members are invited to attend 1 Million Cups conferences, 9-10 a.m. each Wednesday on the Eastside Library.

Weekly conferences give a possibility for companies to current their firm to an viewers of mentors, advisers, and different entrepreneurs. Presenting entrepreneurs acquire perception into doable methods they will enhance their companies, collect real-time suggestions, and join with the group.

To arrange a free, small enterprise analysis session, contact the Eastside Library. For extra details about the Santa Barbara 1 Million Cups group, go to microsite at https://www.1millioncups.com/santabarbara or contact the Eastside Library to see upcoming presenters or to enroll to current.
Go to the Santa Barbara Public Library on-line at SBPLibrary.org for details about applications and companies. All library applications are free and open to the general public.


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