The brand new TVision service will launch beginning on Nov. 1, obtainable on present TV and cell gadgets along with the brand new TVision HUB Android TV gadget, at proper. (T-Cell Pictures)

T-Cell unveiled an overhauled model of its TVision tv service on Tuesday morning, together with a brand new TV streaming gadget, launching a brand new problem to the cable business and leaping right into a crowded and aggressive subject of video platforms.

The revamped TV service is without doubt one of the first massive aggressive strikes by the Bellevue, Wash., based mostly wi-fi provider following the completion of its $26.5 billion merger with Dash earlier this 12 months. It’s a part of T-Cell’s broader push past conventional wi-fi providers, which additionally consists of a move into 5G home Internet service.

Packages embody a set of stay information and sports activities channels for $40/month, together with ESPN, Fox, Disney and others, with extra content material at increased tiers, as much as $60/month complete. A package deal of 30 leisure channels corresponding to AMC, BET, HGTV and others begins at $10/month.

TVision might be obtainable through devoted apps on Apple TV, Android TV, and Amazon Fireplace TV packing containers, along with apps for Android and iOS gadgets. The TVision HUB gadget and distant management will promote for $50. It’s an Android TV gadget, which plugs in through HDMI, permitting customers to entry TVision and different providers.

T-Cell CEO Mike Sievert, the longtime T-Cell govt who took the helm of the corporate earlier this 12 months, continued the trash-talking custom began by his predecessor, John Legere, within the announcement Tuesday morning, taking a collection of aggressive jabs on the massive cable corporations.

“If ever there was an business that wanted an Un-carrier overhaul, it’s cable and satellite tv for pc TV,” Sievert stated, utilizing the corporate’s time period for its disruptive strikes within the wi-fi business. “I imply, it’s no secret why these corporations are dying, they deal with their prospects so badly.”

The announcement performs into a larger shift by consumers away from traditional cable packages and towards smaller packages of channels and streaming providers. Along with making an attempt to siphon its share of shoppers from cable corporations, T-Cell might be going head-to-head towards providers corresponding to Google’s YouTube TV, Hulu with Stay TV, Dish Community’s Sling TV, and AT&T’s TV Now.

T-Cell in contrast its $50/month TVision Stay TV+ service (with sports activities channels together with NFL Community) to the usual $65/month YouTube TV plan. Nonetheless, YouTube TV provides extra perks corresponding to limitless cloud DVR storage, whereas T-Cell limits cloud DVR storage to 100 hours.

Certainly one of T-Cell’s aggressive benefits is its community of shops throughout the nation, which the corporate says will promote and assist the TVision service.

The brand new TVision is about to launch in phases beginning Nov. 1, starting with T-Cell postpaid wi-fi prospects, earlier than turning into usually obtainable subsequent 12 months.

It’s a successor to a higher-priced offering that the company launched last year based mostly on expertise from Layer3 TV, the Denver-based firm that T-Cell acquired for $325 million in late 2017.

[T-Mobile CEO Mike Sievert will join us at the GeekWire Summit later this week for a conversation about T-Mobile and the future of tech and telecom.]

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