CHICAGO (CBS) — One northern suburb is getting artistic to spice up the financial system. In case you purchase a automotive in Libertyville, you’ll get some cash to maintain procuring round city.
CBS 2 Morning Insider Tim McNicholas exhibits us the way it works.
Primary road is hurting throughout America; and, in Libertyville, Primary Road is Milwaukee Avenue.
“It’s been quieter. Quite a bit quieter,” stated Kristine Knutson, who’s owned a present store on Milwaukee Avenue for 14 years as of this week.
‘”We’re in all probability down a minimum of 45% from final 12 months; which is a large, big factor,” Knutson stated. “We’re small, and we want you, and as a way to be right here one other 14 years, we want individuals to begin strolling within the doorways.”
Whereas mother and pop retailers hit the brakes, one other trade stored driving in Libertyville early within the pandemic.
“Happily for the automotive sellers, we have been deemed a vital enterprise,” stated Dan Marks, president of Libertyville Lincoln. “So we have now been capable of be open, and it has been first rate moderately than different companies that haven’t been capable of go at full capability.”
So the dealerships and the mayor’s workplace got here up with a plan. Anybody who buys a brand new automotive in Libertyville can now earn a present certificates, which can be utilized at any Libertyville enterprise that indicators up for this system.
“They’re hanging by a thread, let’s face it. When you possibly can solely do 20% of enterprise, or quite a lot of companies have been closed for months and couldn’t do something, we have to maintain the companies open, we have to maintain individuals employed,” Mayor Terry Weppler stated.
If this plan sounds acquainted, it’s as a result of Libertyville has completed it earlier than. They first used the certificates in 2009 throughout the Nice Recession.
In case you reside in Libertyville, you get $200 value of reward certificates. Out of towners get $100.
“Persons are shopping for on-line, and the very fact is Amazon doesn’t do a factor to assist our Scouts, our group teams, our Little League groups, our soccer groups,” Weppler stated.
The village is paying for the certificates. The mayor stated, with 12 dealerships round city, the village rakes in $4.4 million per 12 months from automotive gross sales.
Knutson will take no matter increase she will be able to get. She makes most of her cash off customized marriage ceremony invitations and presents for bridesmaids and groomsmen, however that market is on ice.
“We simply want to have the ability to get extra individuals in,” she stated.
The dealerships stated, for every reward certificates given out, they may even donate $100 to charities which might be serving to individuals in want proper now. This system lasts all month.