HobbyTown was headed for yr, with gross sales up 10% within the first quarter in contrast with the identical interval in 2019.
Then the coronavirus took maintain, forcing a lot of the firm’s shops to shut in April, and it seemed just like the Lincoln-based chain might be in for some hassle.
However then a humorous factor occurred. All these folks locked down of their houses had been in search of one thing to do.
In order that they turned to video games. And puzzles. And remote-controlled automobiles. And drones. And Legos.
Similar-store gross sales at HobbyTown, which has greater than 100 shops in 39 states, soared 50% in Might in contrast with the earlier yr. They usually saved hovering, averaging 50% greater than the earlier yr all by means of the summer time.
“It has been like our typical Christmas season month after month,” mentioned Bob Wilke, HobbyTown’s president.
HobbyTown’s two Lincoln shops did not do fairly as nicely, seeing a median gross sales improve of about 20%, however that is as a result of they had been doing higher than a lot of the firm’s shops to start with, mentioned Dan Schmidt, the Lincoln franchisee.
Schmidt mentioned the Lincoln shops, at thirty third Avenue and Cornhusker Freeway and seventieth Avenue and Pioneers Boulevard, misplaced a major quantity of enterprise from having to cancel card and board recreation nights, however they greater than made up for it with gross sales of toys and passion gadgets.