The tally far exceeds the roughly $100 on adverts per voter in Maine’s hotly-contested battle for the seat held by Sen. Susan Collins, a Republican average challenged by Maine Home Speaker Sara Gideon.

And the Montana political advert spending is sort of 10 instances as a lot per voter being spent on adverts in Colorado’s Senate contest between former Democratic Gov. John Hickenlooper and first-term Republican incumbent Sen. Cory Gardner.

Each Montana candidates are widespread and acquainted to the state’s voters. Bullock, a 54-year-old native of the capital, Helena, is coming off a second time period as governor following two phrases as Montana legal professional common.

Daines, 58, grew up in Bozeman and was an govt at a high-tech firm. He served one time period in Congress and cruised to victory in a 2014 Senate race.

“Often incumbents have the pure benefit. On this race there are basically two incumbents,” mentioned AshLee Robust, who served as a senior adviser and spokeswoman for former Home Speaker Paul Ryan and now runs a Montana public relations agency.

One motive for the heavy advert spending is Montana’s sprawling measurement, the place simply 1 million residents are unfold out in a state bigger than Germany, mentioned Kathleen Corridor Jamieson, director of the Annenberg Public Coverage Heart on the College of Pennsylvania. The media market is cut up into completely different areas tied to cities similar to Billings, Nice Falls, Missoula and Helena.

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