By Ayo Onikoyi
Nobody really noticed it coming. If the money has at all times been within the package deal however not the pomp, pageantry and the convivial ambiance wherein Guinness rubbed it on our faces.
It was final Saturday, October 3, 2020 on the Casa Mia in Victoria and the occasion was merely to current Laycon, the winner of the Large Brother Naija Lockdown and different Housemates with their prizes because the Gold Sponsor of the present however it all turned to be a fiesta of kinds with windfall of money, albeit for the Housemates and a few fortunate viewers of the present.
Company had been handled to a rigorously curated dinner, paired superbly with the distinctive blends of The Home Of Guinness’ beverage alcohols, together with Guinness Easy, Johnnie Walker, Cîroc and Orijin.
Leveraging on its energy as the primary and solely complete beverage alcohol firm in Nigeria, Guinness Nigeria earlier this yr partnered Africa’s most-watched actuality TV present, Large Brother, to additional reveal a dedication to refreshing, entertaining and impacting lives.
As Gold Sponsor on the Lockdown season, the model redefined housemate duties and BBNaija Saturday events with fascinating, educative and entertaining experiences for each housemates and viewers.
Guinness Nigeria formally awarded a money prize of 1 million naira to Workforce Hops for the Guinness Easy Tribe images problem and a couple of million naira to Workforce Barley video games session from the Guinness Easy Hunt process. Workforce Barley (Kiddwaya, Brighto, TrickyTee, Lucy, Erica, Vee, Kaisha and Laycon) additionally received a share of 1 million naira from Guinness as The Voters Alternative Winner for the #SmoothChallenge.
An all-expense-paid journey and a sum of 1 million naira was awarded to every group member of Workforce Gold Label for profitable the Johnnie Walker Wager, forward of Workforce Purple Label, White Walker and Black Label respectively.
To crown the lengthy checklist of awards, the general BBNaija winner, Olamilekan ‘Laycon’ Agbeleshe, and the primary runner-up, Dorathy Bachor, had been rewarded with a visit to Dublin, Eire, to witness the greatness of Guinness.
Talking in regards to the Prize presentation, the Advertising and marketing Director, Guinness Nigeria, Adenike Adebola stated, “For almost seven a long time, Guinness Nigeria has not solely produced high-quality merchandise, we’ve additionally modelled our various vary of drinks to persistently refresh and rejoice Nigerians.
The Large Brother Naija lockdown season was one other becoming alternative to additional fulfill that objective whereas additionally gifting viewers a way of communion by our thrilling initiatives on the present.
Likewise, the BBN members all grew to become model advocates by our effectively curated actions; driving related branded conversations and making our manufacturers essentially the most talked about throughout the respective classes.
The Home of Guinness is pleased with all of the profitable groups from every expertise. We’re excited to reward them tonight and we stay up for watching them unravel our illustrious historical past in numerous capacities, as they take one other step on their journey to greatness.”
Managing Director, Guinness Nigeria, Baker Magunda commenting on the success of the collaboration added, “Yearly, we try to extend our constructive social influence by delivering transformation social investments and this yr has been no exception.
Regardless of the constraints that got here this yr, we’re pleased with the progress we made and the simple success of this sponsorship deal.
We stay up for future thrilling partnerships, initiatives and investments to extend our quota to the social-economic development of this nation.”